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Event Formats: Most Educational

In this week’s chart, we learn the event formats that provide the best educational experience for business technology professionals.

Matching your event content and discussion to the information needs and expertise of your audience will maximize its value to both you and your customers.  Our event attendee research finds that tech decision makers put product training sessions and product demos at the top of their event format preference list, making it clear they want to learn more about product attributes.

That said, our deep experience producing and hosting events has taught us this:  to make your event truly worthwhile for attendees, you have to integrate industry trends, third party insight and advice with your own company information to make it a relevant experience for tech buyers.

Tags:
Research, event marketing, marketing research, Tech Marketing Smarts Blog