Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Executive Q & A: Engaging Tech Buyers from the Office to Events and Back

Research Based Insight: Optimizing Your Integrated Marketing Strategy

Sponsoring industry events can go a long way in helping achieve your marketing goals.

Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up.

The insight shared in this Executive Q & A with UBM Tech Events President Marco Pardi and Brand SVP John Ecke is gleaned from new proprietary research of 1000+ tech professionals.

Download this brief Executive Q & A now.

[download id="23624"/]

If you’re interested in seeing UBM Tech’s full “The Tech Buyer’s Perspective – From the Office to Events and Back: How Tech Marketers Can Engage for Success,” research report, contact me.

Tags:
Research, trade show, Big Ideas, marketing research