Research Based Insight: Optimizing Your Integrated Marketing Strategy
Sponsoring industry events can go a long way in helping achieve your marketing goals.
Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up.
The insight shared in this Executive Q & A with UBM Tech Events President Marco Pardi and Brand SVP John Ecke is gleaned from new proprietary research of 1000+ tech professionals.
Download this brief Executive Q & A now.
If you’re interested in seeing UBM Tech’s full “The Tech Buyer’s Perspective – From the Office to Events and Back: How Tech Marketers Can Engage for Success,” research report, contact me.