Facebook has been making a number of changes to its algorithm to improve the user experience. Much of what they've been ". On August 25th, they announced two things they are tackling in the News Feed:
- You'll never believe what happened next... When surveyed, click-baity headlines get clicks, but users hate them. This content is artificially inflated in the feed due to the number of clicks it gets. But when users click through, it's not necessarily content they want to see nor are they engaging with the content beyond a small amount of time.
- According to the study, 80% of people prefer headlines that help them decide if the content is something they want to consume. A good practice would be to consider the intro copy akin to meta description content. It's there to give some idea of what the content is about and get the click thru!
Sharing Links in Posts
- Users prefer the link present in the share copy as opposed to embedding in the image.
- (Optimized) URLs typically give more information for a user to determine whether they want to click thru or not
- In addition, links present ensure that it's easier for mobile users with small screens to click through.
The end result of these changes will be decreases in traffic for click-baiting content creators.
What does this mean for me?
- If you're not already including the link in your Facebook posts, please be sure to do so. That means it should be clearly visible like this:
And please don't do this (embedded link):