Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing.
Don't start moving all your dollars toward mobile marketing just yet; the study found that business technology pros overwhelmingly prefer PCs/Laptops for consuming work-related content. It's not to say that IT pros don't use mobile devices for work content at all; more than 70% say they are consuming more content on mobile devices than they were a year ago. And only 10% say they do not read any work-related content via a mobile device at all.
That said, IT pros make it abundantly clear: PCs/Laptops are their preferred platform for all the content types we asked them about -- from articles and white papers, to blogs and infographics.
Our findings include:
- Overall work-related content consumption habits
- Preferred platform by content type
- How they feel about registering for content via mobile devices
- Mobile content consumption preferences
Download the executive summary today!