ProfNet recently hosted a Google+ Hangout On Air that covered how to successfully market an event. Andy Crestodina, co-founder and strategic director of Orbit Media, and Rieva Lesonsky, CEO of GrowBiz Media, shared how hosting an event can help stir up demand for your product or service, and below you'll find some of my favorite tips. They may not be groundbreaking, but the start of the year means we could all use a refresher on good habits. If you're interested in viewing the full presentation, it's available on YouTube here.
- Create an invite and distribute it to all the places your potential customers are reading and sharing event information such as your website, Eventbrite, and social media.
- Use words that your audience would use themselves. Anyone that uses industry jargon will have a harder time getting traction.
- Incorporate research-based words to boost SEO and words with more emotional content to gain higher traction in social media.
- Create an open dialogue by allowing your audience to ask questions during your event
- Optimize web content that contains important topics to your audience. This will create a steady stream of views and interest to your posts on your site, which will make it easier to sign up people for your events.
- Target a quality audience. Instead of trying to fit as many people as you can in a room, go for the people who will be able to do something and appreciate what you are offering.
- Support the attendees who are live tweeting during your event and anyone who is live blogging by supplying images that will help give it a bigger reach.
- Follow up the live event with an e-newsletter that shares interesting content with those who attended 1-2 times a month.