Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

I Am Now A “Gamer” or At least in the Game World

I have always been envious of the types of marketing and audience community that happens in the Game world.   Now, I get to be part of it or at least learn from my new colleagues.

  We have recently integrated the wildly successful UBM’s Game Group into TechWeb.   A week later we have expanded this powerful network that includes the Game Developer’s Conference, Game Developer Magazine, and by acquiring Game Advertising Online .  Here is the scoop.

As the professional and consumer technology markets collide and we all live in both worlds (and pray for simpler, faster, easier to use technology), this is good to watch not only for game marketers and pros, but also for those marketers who are studying building REAL communitys.  Check out and GDC and check out what they are up to.