I have always been envious of the types of marketing and audience community that happens in the Game world. Now, I get to be part of it or at least learn from my new colleagues.
We have recently integrated the wildly successful UBM’s Game Group into TechWeb. A week later we have expanded this powerful network that includes the Game Developer’s Conference, Game Developer Magazine, and Gamasutra.com by acquiring Game Advertising Online . Here is the scoop.
As the professional and consumer technology markets collide and we all live in both worlds (and pray for simpler, faster, easier to use technology), this is good to watch not only for game marketers and pros, but also for those marketers who are studying building REAL communitys. Check out Gamasutra.com and GDC and check out what they are up to.