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Infographic: How To Market to Engineers

Last year the UBM Tech Electronics conducted 100 personal interviews with engineers—to get a better sense of what they want and need. In most cases, it’s much more simple than we make it out to be.

The results from the interviews was a strong reminder to take a break from our main concerns as marketers, (e.g.  integration, automation, lead quality, content marketing, etc.) and focus on what the customer needs and wants. Here is a recap of what we learned, in a handy infographic.

The big question? How can you infuse fun into your marketing efforts?

How To Market to Engineers
Explore more infographics like this one on the web's largest information design community - Visually.


infographic, marketing best practices, marketing insights, Tech Marketing Smarts Blog