Last year the UBM Tech Electronics conducted 100 personal interviews with engineers—to get a better sense of what they want and need. In most cases, it’s much more simple than we make it out to be.
The results from the interviews was a strong reminder to take a break from our main concerns as marketers, (e.g. integration, automation, lead quality, content marketing, etc.) and focus on what the customer needs and wants. Here is a recap of what we learned, in a handy infographic.
The big question? How can you infuse fun into your marketing efforts?