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Infographic: Social is a Business Imperative

Social media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.

Social_is_a_Biz_Imperative_IW_Infographic_11_25

 

Originally posted on InformationWeek on 11/25/13.

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cio, infographic, social media, brand awareness, marketing research, social media, social media, Tech Marketing Smarts Blog