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Infographic: The State of Digital Marketing 2014

What's the state of digital marketing in 2014?  Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.

UBM Tech’s Create Your Next Customer partnered with IT Marketing World to commission the 2014 Digital Marketing Priorities Survey to understand what’s driving 150+ btob marketers’ digital strategy for the coming year. The research study looks at top marketing priorities and challenges, whether budgets are going up or down - and how budgets are allocated across paid, owned and earned media - as well as the metrics tech marketers plan to measure themselves on this year.

Is today’s modern marketer more of a scientist? Or a storyteller?  And how do marketers rate themselves as such?

Get the answers in this new infographic.

The State of Digital Marketing
Explore more infographics like this one on the web's largest information design community - Visually.

 

Tags:
Email Marketing, Lead Generation, Research, digital marketing, marketing priorities, marketing research, brand awareness, brand awareness, Budget Trends, content marketing, content marketing, content marketing, demand generation, demand generation, event marketing, IT Budget, IT Industry Research, IT priorities, marketing research, mobile marketing, mobile marketing, Search Marketing, Search Marketing, social media, social media, Tech Marketing Smarts Blog