What's the state of digital marketing in 2014? Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.
UBM Tech’s Create Your Next Customer partnered with IT Marketing World to commission the 2014 Digital Marketing Priorities Survey to understand what’s driving 150+ btob marketers’ digital strategy for the coming year. The research study looks at top marketing priorities and challenges, whether budgets are going up or down - and how budgets are allocated across paid, owned and earned media - as well as the metrics tech marketers plan to measure themselves on this year.
Is today’s modern marketer more of a scientist? Or a storyteller? And how do marketers rate themselves as such?
Get the answers in this new infographic.