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InformationWeek Debuts Multimedia Premium Content Apps For Mobile Subscribers

Audio + Video “Snaps” Optimized to Deliver Concise Article Summaries Directly to Busy Executives’ Smart Phones

San Francisco, December 9, 2009:  TechWeb’s InformationWeek, the leading global business technology media brand, has debuted advanced mobile and multimedia “Snap” applications to deliver concise, article summaries to busy, on-the-go subscribers via their mobile phones and desktop PCs.  

InformationWeek Snaps are audio and video slide show presentations that quickly summarize and provide actionable perspective on pressing issues facing busy InformationWeek subscribers.  These executive summaries, less than 3 minutes in length, can be accessed three ways: delivered directly to a subscriber’s smart phone or desktop via email, from mobile.informationweek.com, and from a desktop browser.    Using a standard MP4 file format, the Snap application utilizes the existing player on the user’s device so no software downloads are required and the application works on any device. 

“We have been getting incredible early feedback on this application, especially from busy, mobile professionals that use their smart phone as their main device to organize, communicate and disseminate info,” said Tom Smith, Vice President, Analytics at TechWeb.  “The Snap applications are ideal for premium content like InformationWeek Analytics Reports and Briefs where they get immediate insight on a specific topic and then have the opportunity to download the full content for planning and implementation.”

To deliver this innovative application, InformationWeek is partnering with Theo Networks, a Utah-based provider of a SaaS (Software-as-a-Service) mobile applications that brings multimedia articles and content summaries to subscribers’ smart phones and desktops.

“Snaps serve as an ideal source of information for our progressively mobile business technology audience, offering an engaging, easy to use, rich dose of the content that our audience trusts, in a format they desire,” said John Siefert, Senior Vice President and Publisher, InformationWeek.  “Combining the innovative nature of Theo’s SNAP with InformationWeek’s content is yet another market leading innovation that separates InformationWeek from the pack.”

“The Theo-InformationWeek partnership is a perfect example of what our solution provides to both content providers and mobile users,” said David Buckland, CEO of Theo Networks. “Our technology and service allows our customers to summarize, deliver, and track their critical content  in an innovative format that gets mobile users the relevant facts in a quick and entertaining fashion.”

An example of the Media Snaps is available at mobile.informationWeek.com and at http://www.theonetworks.com/MS/SmarterExecutives11-16.mp4 .  Executives can subscribe via email alert simply by submitting your email address http://www.informationweek.com/snap/snap_signup.jhtml.