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InformationWeek First B2B Tech Media Brand to Launch on Kindle Platform

First-Mover Investment Expands Content Distribution to Busy, On-the-Go Audience of Business and Technology Executives

San Francisco – November 19, 2009 - TechWeb’s InformationWeek, the leading business technology media brand, became available today via subscription on Amazon’s Kindle platform. 

At the core of the new Kindle subscription is InformationWeek Magazine, available for $1.25 per month or .99 cents per issue.  InformationWeek Magazine defines and frames the most pressing business technology objectives affecting senior IT and business professionals to help them make more strategic decisions.  Business and technology professionals can subscribe at the following link (includes a free 14-day free trial):  Also available for .99 cents are InformationWeek blogs (, which provides insight and analysis from InformationWeek’s most trusted voices on the most critical business technology issues.  

InformationWeek’s subscription service on Amazon’s Kindle wireless reading device is especially appealing to highly mobile executives who want technology content on-the-go as part of their strategic enterprise decision-making process.  Amazon is projecting that more than 2.6 million Kindles will be sold by the end of 2010.

“As the first tech media brand to deliver premium content on the Kindle, we can serve both our current technology-savvy audience while expanding our audience of business and mobile executives,” said Rob Preston, VP and Editor In Chief of InformationWeek.

The availability of InformationWeek on the Kindle is a key component of TechWeb’s open-platform content distribution strategy and its primary focus on InformationWeek as a premium content product.  The Kindle platform adds to the list of next generation of highly engaging, user-centric interfaces and applications from TechWeb, including concierge sites, virtual events, digital webcasts, digital magazine editions, and mobile platforms, TechWeb’s Digital Library, and Technology Centers.  All these TechWeb applications align urgent technology issues with deeper/analytical content in manners that are delivered contextually into the workflow of busy professionals. 

“We are always listening to our growing community of registered users and it is simply about providing choice; choice in delivery, choice in format and choice in the types of content,” said John Siefert, Senior Vice President and Group Publisher of InformationWeek Business Technology Network.  “This also gives us unique insights on the e-reader market as it takes shape, including the increasing number of e-readers and retailers, and what users expect from this platform.”

For additional information on InformationWeek’s Kindle subscription and content offerings, please contact Tom Smith, Vice President, Web Analytics, at [email protected].