Relaunched site takes top honor for B2B Technology sites
UBM Tech announced that Folio: has recognized InformationWeek for editorial excellence at its 2014 Eddie & Ozzie Awards. InformationWeek, the leading news and analysis media brand for business technology decision-makers, won the following two first place Eddie awards.
- B-to-B Website – Technology / Telecom – InformationWeek Website
- B-to-B Tool – InformationWeek | Steal Our Slides, November 2013
“With the redesign of InformationWeek.com about a year ago, we made a renewed commitment to engaging with our community of IT professionals,” said InformationWeek VP and Editor In Chief Rob Preston. “We’re trying a host of new things on the site, including the Steal Our Slides tool, something our community members asked for specifically. This Folio: recognition is validation of our new approach and overall commitment to editorial excellence.”
Since the relaunch of InformationWeek.com on a new community platform in November 2013, the site has seen a 22% lift in page views and a 40% increase in reader comments.
“We pioneered an approach that brings our readers — CIOs and other senior IT professionals – directly into the conversation with our editors and other experts,” Preston said. “The new format lets users share ideas freely, gather feedback and, ultimately, come away better equipped to make key business technology decisions.”
In addition to expanding news, analysis, and commentary from the editorial team, InformationWeek has enlisted more than 400 outside market experts and developed new content-sharing tools, including Steal Our Slides.
Folio’s Eddie & Ozzie Awards celebrate the best editorial and design in the magazine media industry, from B2B, consumer, association/non-profit, and other organizations. To see the full list of Eddie & Ozzie award honorees, visit: http://www.folioawards.com/finalists/#ozzie_digital_finalists