Share Your Insight And Perspective To Create Demand
Enhance your company's credibility as a solution provider with a custom lead generation campaign. The demand for quality sales leads has never been greater, and our programs can provide the medium to engage with our vast database of technology decision makers. Informa Tech provides integrated marketing programs that combine various channels to support initiatives, lift response, and drive performance.
Content Promotion That Gets You Top Quality Leads
Informa Tech can help you get your white papers and research reports into the hands of tech professionals who want to hear what you have to say. Depending on your target audience, we can offer a content syndication program that will provide you with leads who are interested in your topic, expertise, and content.
Tech Digests & Trend Reports
Expert Perspective On Security and IT Trends
Dark Reading produces Tech Digests with deep and practical analysis focused on a specific security technology topic. InformationWeek produces Trend Reports that give insight into the latest technology trends and approaches for solving today’s business problems. Topics include leadership and careers, data and analytics, cloud, infrastructure and DevOps.
Each issue features authoritative analysis needed to identify, track, and interpret market trends. Align your company and its solutions with our award-winning editorial, and garner leads.
Connect With IT Buyers As They Make Final Technology Recommendations
The number one source of information that IT and security buyers refer to when selecting a vendor, Research Reports are tailored to help decision makers determine which strategies and solutions are right for their business.
These comprehensive reports are based on proprietary research of IT and security buyers and written by our trusted editorial team.
Topic Alignment Program
Align Your Company With Contextually-Relevant Editorial
Our Topic Alignment Program (TAP) allows you to sponsor a subcategory and promote your solutions within contextually-relevant editorial on one of our trusted sites.
This program puts your product or solution in front of active IT buyers while they peruse the latest insights on the topics they care about most so you can reach, engage and educate prospects while garnering leads.
Educate Your Target Audience While Filling Your Sales Pipeline
One of IT buyer’s most popular sources to stay informed, webinars are an ideal platform to share thought leadership and generate leads.
Access engaged business technology buyers by aligning your webinar with one of our trusted brands. Based on your market and objectives, we have two webinar offerings: editorial or custom. Enhance your program with optional add-ons including video and an executive summary.
Simulate The Impact Of A Face-to-Face Event With The Ease And Economy Of The Web
For technology marketers, virtual events are one of the most powerful and cost-effective ways to reach your target audience and fill your sales pipeline.
Showcase thought leadership, share perspective and reinforce relationships with business technology decision makers.