Although SlideShare has been around for nearly ten years, marketers are only beginning to tap the true potential of this powerful lead gen tool. Similar to YouTube, the platform’s native audience is the tip of the iceberg in terms of potential views. Once uploaded, you can also easily embed your presentations into your website, blog and other social platforms like LinkedIn.
And, just like any social platform, there are steps you should take to optimize your content. Before you post that presentation, ask yourself the following:
Does it hold up without a speaker? If you’re sharing a PowerPoint that was presented at a live event or as part of a webinar, you should expect adjustments will need to be made.
- Compare your live audience to SlideShare’s broader online audience. Are there knowledge gaps you need to fill?
- Consider the context, or lack thereof. Do your cover page and title set the stage, or do you need additional intro slides?
- Observe the flow of the narrative. Do you need to add slides that include missing talking points or transitions?
Does it have graphic appeal? Remember, audiences engaging with SlideShare decks are looking for lots of visual communication and very little text. Visuals play an even more vital role in your cover slide, where the audience will decide if they want to see more from you or simply move on.
Does it contain animations, video or links? SlideShare does not support several features of PowerPoint, so you’ll want to review the deck to make these logistical adjustments.
- Remove PowerPoint animations or create static “builds” by introducing one element at a time over a series of slides.
- Remove any embedded videos and add them afterward within SlideShare
- Keep in mind that SlideShare disables all links on the first three slides of your presentation.
Does it look good on a smart phone? Mobile optimization should be top of mind whenever we’re sharing digital information, and SlideShare is no exception. Its mobile app receives nine times the engagement of desktop.
- Be sure the text in your slides can be easily read on smaller screens. Aim for 18pt or above.
- If you’ve included detailed graphics with smaller text, consider magnifying sections on separate slides for easier viewing.
Does it include a final call to action? If not, add one. A call to action benefits both the brand and the audience. It should link to relevant information (an event, article, video, etc) located on your website, blog or a landing page, where the audience can be converted to new leads.
Does it need to be converted to PDF? As easy as it is to quickly upload your PPT, take a moment to access your options.
- If you leave as a PPT, your fonts and formatting could be compromised. Not all fonts are standard on all computers, and PowerPoint does not embed them in PPT files. If style is a priority in your presentation (and likely, it should be), you should consider the PDF route.
- If you convert to PDF, your hyperlinks will be broken. You can add your links back using Adobe Acrobat Pro. (See the HubSpot how-to)
Originally posted on BeyondPR on April 30, 2015. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.