Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Marketer Spotlight: Rishi Dave, Dell

Rishi Dave is Dell’s Executive Director of Digital Marketing. He spoke with at Dell’s headquarters in Round Rock, Texas about some of the groundbreaking properties he’s launched like, Tech Page One and Dell IdeaStorm. He also shares how marketers can overcome the challenges posed by social media.

“From a B2B perspective, we like to make sure that we get great content to our customers in the digital space, no matter where they are in their buying process; engage in conversation with customers around that content and around those communities; and then help them get to a sales person, or what they want to do next in the buying process. I believe digital plays a big role in helping customers do that in a low cost way.”

Click below to watch the interview:

cmo spotlight, Dell, video