Rishi Dave is Dell’s Executive Director of Digital Marketing. He spoke with CreateYourNextCustomer.com at Dell’s headquarters in Round Rock, Texas about some of the groundbreaking properties he’s launched like Dell.com, Tech Page One and Dell IdeaStorm. He also shares how marketers can overcome the challenges posed by social media.
“From a B2B perspective, we like to make sure that we get great content to our customers in the digital space, no matter where they are in their buying process; engage in conversation with customers around that content and around those communities; and then help them get to a sales person, or what they want to do next in the buying process. I believe digital plays a big role in helping customers do that in a low cost way.”
Click below to watch the interview: