Find out how 1,000 IT decision makers consume content, and what they are looking for to do their job and make buying decisions, what they find most valuable, and how they use it.
How efficiently and credibly you provide content—and how well you deliver it to busy decision makers over the noise—can make all of the difference as to whether your products and services make the cut or get purchased.
We are now offering this research in two formats, a white paper analyzing the research and providing insight and best practices by Scott Vaughan, CMO of UBM Techweb and a overview slides with in-depth charts on how each medium is being utilized by business technology decision makers.
Download: Executive Summary Slides
Download our overview slides -- each module includes a 'Part One' overview of UBM TechWeb's Content Connects Marketing Research.
If you would like to schedule a meeting with one of our sales executives to review this research and get a better understanding of how content connects with IT decision makers, send an email to [email protected] today.