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New Research: VRDC’s 2017 VR/AR Innovation Report

{7adbea98-bb9f-4d0e-bfc9-05c4dda034a1}_VRDC_VRAR_Innovation_Report_2017_Page_01Virtual, augmented and mixed reality is a rapidly growing and diverse industry with a variety of focuses including game, industrial, medical, travel, real estate and many more. Since it is such a new and diverse industry, the path forward can be unclear at times – and while the VR/AR/MR industries have all made significant advances in the last few years, many challenges still remain. The second annual VR/AR Innovation Report, brought to you by the Virtual Reality Developers Conference (VRDC) Fall 2017, surveyed over 600 professionals in the VR/AR/MR space to get developers’ perspective on the industry and the road ahead. It aims to answer the biggest questions affecting the industry today and in the future: Is VR, AR, or MR able to generate profits? Are they long-term sustainable markets? What are the biggest unsolved problems of VR, AR, or MR?

The report provides insight into virtual, augmented and mixed reality development, including platforms, funding, profitability, challenges of mainstream adoption and more. If you are new to the scene, a seasoned pro, or somewhere in the middle, download the VR/AR Innovation Report to learn more about the biggest opportunities, and challenges, coming to the VR/AR/MR industry.

Some key findings of the report include:

  • VR will be a profitable, sustainable industry in the mid- to long-term
  • Rise in popularity of HTC Vive and Oculus Rift among developers
  • Platform exclusives are becoming a bit more common

To download the full report, please visit: 


Research, 2017, ar, innovation report, vr, VRDC