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Marketing Can Connect the Dots with IoT

Many marketers feel bewildered in the current IoT landscape. Consider the following tips to align data and analytics tools with the IoT devices.

The Digital Trends for Data-Driven Markets in 2015 & Beyond

Top marketing trends for social, mobile, advertising, and digital analytics. After winning the budget away from traditional channels like print and television, digital marketers now have to make it count. Michael Lummus, director of digital marketing solutions at Teradata, shared some of the ways data and technology are being integrated to drive competitive advantages, and where he expects to see the most change in the coming years.

IT Budgets Struggle With Data Growth

Technology executives overwhelmingly agree their greatest struggle is managing the rapid growth of data and the resulting strain it is placing on their budgets. The sooner business lines get involved in addressing their looming storage crisis, the better.

10 More Powerful Facts About Big Data

Welcome to big data facts, the sequel. How do you define big data? And what does it mean to your organization? Consider these divergent observations from industry leaders.

10 Powerful Facts About Big Data

Whether savior or scam -- or maybe even a mixture of the two -- big data remains a popular topic among pundits, prognosticators, security buffs and marketers. This slideshow examines the challenges and capabilities of big data. The facts and figures may surprise you.

How Marketers Can Use Data When Picking Vendors

As more marketing execs have a say in buying software, the need to "know thy data" will drive decisions. But how is a modern digital marketer supposed to make an informed buying decision? Here are the three steps - and tactical supporting tips - to help with your decision.

2014 Digital Marketing Priorities Report

The 2014 Digital Marketing Priorities Survey was commissioned by Create Your Next Customer and executed by IT Marketing World to identify trends and best practices for today’s digital technology marketers.

Data Fog Blinds Marketers

“Companies are caught in a data fog, and they'll probably stay there for a few years.” I can’t disagree with his insights into how B2B marketers are struggling to analyze their customer data and glean useful information.

45% Of Companies Have 500 TB Or More Of Data Under Management, According To New InformationWeek Reports Research

UBM Tech's InformationWeek Reports, a service provider for peer-based IT research and analysis, announced the release of its latest research report. 6 Big Data Lies encompasses analysis of results from InformationWeek's recent Big Data Survey shares with readers best practices and pitfalls when collecting and analyzing data. Two-hundred and fifty-seven respondents participated in the survey.

Firefighters See Problems, CIOs Must See Opportunities

As the IW 500 Conference kicks off this week, IT leaders rank BYOD and cloud among their biggest challenges. But the smartest CIOs look beyond the negatives. Rob Preston, VP & Editor in Chief, InformationWeek shares some of the top challenges and opportunities CIOs and IT leaders are facing today.

UBM Live Launches Big Data

August 29, 2012

UBM Live today announces the launch of Big Data, a new exhibition and conference designed to help businesses understand and capitalise on the full potential of big data.

Why Big Data? Why Now?

For just about all marketers, and certainly not solely those representing database or storage companies, Big Data is a topic that can’t be ignored anymore. Most have heard of the concept (more on that), some may not have, but for just about everyone, Big Data has become the new buzzword of the IT industry that’s beginning to capture a lot of attention. But it’s far more than a buzzword. Why now, and why is it important to just about every marketer today?

Research: The Big Data Management Challenge

The challenge of big data is real, but most organizations don't differentiate "big data" from traditional data, and nearly 90% of respondents to our survey still depend primarily on conventional databases. We'll define what constitutes big data (it's not just size) and examine the management challenges it poses for enterprises.