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How NOT to Be Part of the Tech Buy

Knowing how the tech buy goes down can go a long way toward garnering new customers. As can knowing what NOT to do. Here’s a closer look at a few “don’ts.”

Make Your Next Webinar ROCK

Don’t waste your audience’s time by missing the communication mark. Instead, take the opportunity to add leads to the top of your funnel and escort others further along in their buying process by making your webinar ROCK.

How The Tech Buy Goes Down…And How to Nurture It  

The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs.

Lessons From CEB's Sales and Marketing Summit

I approached each track with the mindset of “What’s one thing that I didn’t know?” and “What’s one thing I can implement when I get back to my desk?” I’ve tried to encapsulate the takeaways and the “one thing” we can all leverage in our day-to-day professional lives here. Plus some anecdotes of what Not to do...

9 Audience Segments You Need to Consider for Content Marketing Success

When it comes to any kind of communications, your organization’s target audience is the beginning and end of it all. Your Alpha and Omega. However, when’s the last time you thought about who your audience really is? Take the time to revisit how you define your target audiences. This primer can get you started.

Webinar Executive Summary: How The Tech Buy Goes Down

Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more!

Infographic: Getting On The IT Short List

Tips tech vendors can use to influence the purchase process. Based off “The Mind of the IT Pro: How The Tech Buy Goes Down” research report and webinar insights.

How to Host a Successful Twitter Chat

I did a significant amount of research prior to my first Twitter chat for UBM Tech. Here are my Twitter chat pro-tips so you don’t have to rely on luck for success.

What Makes Tech Content “Right?” - 6 Tips

With the right content and the right platform, your prospects will appreciate your efforts to educate and entertain them with a good story.
So, what makes the content “right?” I'll share six tips to guide you to a better content marketing strategy.

How To Increase Your Event Sponsorship's ROI With Post-Event Nurturing

From a marketing standpoint, it can be frustrating (and a waste of money!) to see new leads from an event aging on the shelf. But solving the problem is actually easy! Read on to learn how to build a marketing communications strategy that will make the ROI of your next event skyrocket.

Don't Get Caught Making These Common Grammar Mistakes

No one is perfect and we can't always afford (or spare the time) for a copywriter to check all of our writing. There are some grammar mistakes I'm frequently guilty of making or rules I just plain can't remember; then there are others that make me cringe or discredit a piece of content immediately. Here are my top five.

How to Reach Audiences Beyond Your Owned Channels

Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of.

Refresh Your Marketing Strategy With Us At ITSMA

We believe that it’s never too late to refresh your marketing strategy. Meet with our experts at ITSMA's annual marketing conference on how you can address your marketing challenges and be more effective with your content marketing.

4 Reasons Your Marketing Automation Solution Fails

Marketing automation has been touted as the silver bullet for lead generation and pipeline management. It is the panacea for elevating the CMO to a seat at the board room table. Yet there are many cases when marketing automation doesn’t deliver on the promise. Here are four reasons why.