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How to Effectively Communicate with Designers

Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, and how you can help avoid the disconnect.

Case Study: Marketing and PR Producing Content Together

Producing content can have its challenges at times. Producing newsworthy content for a well-established brand even more so. To create newsworthy content, Marketing and PR have to work side by side to string together singular initiatives into one impactful campaign. What does this process entail?

5 Reasons Tech Vendors Exaggerate

From overeager marketing to the need for differentiation, vendors often overstate a product's capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves.

2015 IT Outlook Infographic: Hiring and Budgets in Demand

InformationWeek's annual 2015 IT Outlook survey finds that 74% of tech pros see a rising demand for IT inside their companies in the next year; however only 56% expect their companies to increase their budget.

2015 Tech Marketing Priorities Research

The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more!

How to Shape Up Your 2015 Event Strategy

ProfNet recently hosted a Google+ Hangout On-Air that covered how to successfully market an event. These are some of my favorite tips - they may not be groundbreaking, but the start of the year means we could all use a refresher on good habits.

Content Marketing—Challenges, Obstacles and Barriers, oh my!

Part One of a conversation with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey and their implications for marketers. The conversation gives some insight into the “state of the state” of content marketing at many organizations, with a particular focus on barriers to success.

PR and Marketing Are Aligning, Now What?

PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing, and advertising. Two trends stand out as areas of focus and growth for communications professionals moving forward.

Video Used For 5% or Less of Marketing Communications

More than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. Why are so many of us still on the sidelines?

Content Quality Drives Search Rank & Online Visibility

According to the Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank. Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web.

Implied Calls To Action

The biggest opportunity for content marketing is developing Moments Of Inspiration (MOI). An MOI uses an implied call to action, which is when users create their own action such as “How can I help?” But how would this work for B2B tech marketing?