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10 Mandates For Your Landing Pages

Marketers spend a lot of time designing their landing pages, and often think theirs is perfect, i.e. clear messaging and stunning visuals. I learned at a CM World session that every landing page has an update that can be made, it’s just the level of how egregious the error. I condensed my notes to the ten best lessons that I hope you can use as a checklist to update your future landing pages.

Looking Into The Future Of Content Marketing: Where Are You Headed?

Being fairly new in the content marketing space, many of the presentations I attended this week at Content Marketing World 2014 really increased my understanding of how to build a solid content marketing strategy and implement a content marketing plan that will promote business growth.

Integrating Your Pre-Event, Onsite and Post-Event Strategy for Optimal Results

Our new research report, “The Tech Buyer’s Perspective – From the Office to Events and Back: How Tech Marketers Can Engage for Success," surveyed 820 technology professionals who attend industry events such as conferences and expos, to uncover attendees’ pre-event, on-site and post-event preferences, actions, content consumption habits, and more.

3 Ways to Turn Your Website From a Chore to a Valuable Asset

A frequently ignored piece of technology is your organization’s website. Is your website more Main Street or Wall Street in terms of the technology and appearance required to drive optimal user engagement? Let’s be honest: As an industry we don’t do a very good job representing ourselves online.

20% Of Apps Are Opened Only Once

Does your brand have a dedicated app? Do you think most users are engaging with it more than once after downloading? New data from Localytics finds how often consumers are actually using apps and how app engagement has changed over the past four years.

The Evolution of Digital Communications

As content marketing blossoms into a multi-billion dollar industry, the competition for standing out becomes even more of a struggle. Social media, the 24-hour news cycle, and mobile connectivity have all contributed to our shortened attention spans and frustrations with filtering the noise to find the information that is most relevant to us.

10 Tips for Developing Your Organization’s Visual Strategy

The case for using visuals in press releases, content marketing and other digital communications is clear, but for many organizations, doing this is easier said than done. According to the PR and marketing pros responding to our survey, budget isn’t the primary constraint when it comes to producing multimedia messaging. The principal challenges are time and resources.