Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IT Spending Expected To Pick Up In 2017

Many IT leaders didn't have high hopes their budgets would grow in 2016. But as they look ahead to 2017, optimism has taken hold!

Video Native Advertising That Works for B2B

Video is a powerful online advertising medium that works best as embedded “outstream” content. Learn why outstream ads should be in your B2B marketing plan.

2015 IT Spending Worldwide: A Summary

A quick summary of Gartner Group's findings of its third-quarter 2015 and 2016 IT spending projections. What's down and what's growing? Click to find out...

Infographic: Black Hat 2015 Attendee Survey

This infographic provides highlights from Black Hat's attendee survey - covering top concerns, most time-consuming tasks, budget trends, and the fear of the Internet of Things. 460 top-level security experts were surveyed, including leading ethical hackers, IT security management, and technology developers.

Outsell Inc. Shares Spend and Trend Insights for B2B Media Executives in 2015

Outsell Inc. shared the results of their Annual Advertising and Marketing Study 2015: B2B Advertising. The study answers critical questions that vendors and publishers must understand about “how much,” “on what,” and “where” marketers and advertisers will spend their budget money this year.

2015 Tech Marketing Priorities Research

The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more!

The Digital Trends for Data-Driven Markets in 2015 & Beyond

Top marketing trends for social, mobile, advertising, and digital analytics. After winning the budget away from traditional channels like print and television, digital marketers now have to make it count. Michael Lummus, director of digital marketing solutions at Teradata, shared some of the ways data and technology are being integrated to drive competitive advantages, and where he expects to see the most change in the coming years.

Research: 2015 App Dev Priorities Survey

The world of application development is undergoing a transformation. New platforms for server and client, new development tools, new languages, newfound status, and new deployment methodologies mean the already quick pace of change has gotten faster.

How Are IT Pros Using Mobile Devices For Work-Related Content?

Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing.

Video Used For 5% or Less of Marketing Communications

More than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. Why are so many of us still on the sidelines?