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Game Developers Conference - State of the Industry Survey Results

The Game Developers Conference (GDC) annual State of the Industry Survey provides a snapshot of the games industry every year for game developers and game publishers. The results illustrate the year’s biggest trends including the rise of console development, as well as digital and microtransaction sales dominating profits, and offer a glimpse into the future landscape of the games industry.

The Best Days & Times to Post Email, Blogs & Social Media

According to a recent research study conducted by TrackMaven, here is a look at the 'most popular' and 'most effective' days and times to post your marketing content. As with anything, it's important that you do your own testing to figure out which days and time work best for your audience.

Video Used For 5% or Less of Marketing Communications

More than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. Why are so many of us still on the sidelines?

Good News: 86% of BtoB Marketers Now Use Content Marketing

The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off.

Marketers Only "Somewhat Effective" At Content Marketing

A new study conducted by Forrester shows that B2B marketers still aren’t seeing results from content marketing. The source of the problem? Companies aren't focusing on the issues their customers are facing.

20% Of Apps Are Opened Only Once

Does your brand have a dedicated app? Do you think most users are engaging with it more than once after downloading? New data from Localytics finds how often consumers are actually using apps and how app engagement has changed over the past four years.

The Year's 10 Best Charts for B2B Tech Marketers

2013 has been full of great research pieces, but sometimes a simple chart is the easiest to understand and take action. We’ve posted a wide range of newsworthy charts over the past year, but these 10 charts get to the crux of what marketers need to know about content, social media and priorities.

Do Weekends Have The Highest Email CTR?

Email is an invaluable asset to marketers for nurturing leads through the sales process, so it's important to figure out which factors get optimal results from your email campaigns. This week's chart shows that weekends are the best time for marketers to send email. Do you agree?

What Best Describes Your Lead Generation Process?

Find out how survey respondents to MarketingSherpa's Lead Generation Benchmark Report responded to the question: What best describes the process your organization uses to plan, execute, and measure the performance of lead generation programs?

Cloud Security and Risk Survey

This Chart of the Week is a preview into the upcoming InformationWeek Report, Cloud Security and Risk Survey, which reveals new research on business technology executives top cloud concerns and the top drivers of cloud services.

How To Reach Developers: Email Newsletters

Busy developers don’t always have the luxury of time to pull information like algorithm descriptions, language implementations, or software development news from multiple online sources.

Social Media Monitoring Software

In this week's chart from Light Reading's 2012 Social Media Survey, we examine the social media monitoring tools that telecom professionals are using. Surprisingly, half did not know if they use monitoring software at all, while 39 percent say they do not use any software.

Increase In Social Media's Importance

In this week's chart, from our Social Media @Work report, we see the the jump of social media's importance in the marketing space and why it's critical that marketers don't get left behind.

Most Important Storage Technologies & Features

In this week’s chart, we learn which storage technologies and features are most important to business technology professionals in 2013. The year-to-year consistency of this chart is valuable to compare what IT practitioners need and/or want with what the industry is trying to sell and promote.

Most Worrisome Problem For Developers

In this week’s chart, provided by Evan’s Data Developer Marketing Survey 2013, we learn which problems are the most worrisome for software developers. The answer may surprise you!