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How The Tech Buy Goes Down…And How to Nurture It  

The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs.

Webinar Executive Summary: How Effective Is Your Content Marketing?

Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions.

How Valuable is Your Content?

Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy.

New Marketing Research: Content Connects

Find out how 1,000 IT decision makers consume content, and what they are looking for to do their job and make buying decisions, what they find most valuable, and how they use it.

How efficiently and credibly you provide content—and how well you deliver it to busy decision makers over the noise—can make all of the difference as to whether your products and services make the cut or get purchased.