Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Podcast: The New World of Media & Marketing - A Conversation with Scott Vaughan

The internet has changed business media forever. Social media, self publishing tools, search, and a variety of other technologies have transformed how business and technology professionals consume content and information. As a result, business media companies have had to radically transform their businesses. Along the way, some media companies have collected a lot of data and learned a lot about new behaviors and patterns that professionals are exhibiting today.
During a Focus roundtable that took place on May 4th, UBM TechWeb CMO Scott Vaughan shared his thoughts on...