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What’s the Difference Between Content Marketing and Brand Journalism?

In order to meet new audience demands, there has been a rise of content marketing and brand journalism as desired parts of a marketing strategy. Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same?

Millennials Redefine Business Tech Buying Decisions

Businesses that want to prep Millennials to make these business decisions should arm them with the data and analytical insight they need to inform their choices. They should also foster a culture of collaboration, which Millennials will crave when it comes time to make important judgment calls. The ability to work with members of their team, employees across the organization, and vendors will be critical when it comes time to make B2B purchases.

Stunning Social Media Engagement @ GDC San Francisco

The success of our social media efforts is the result of steady, hard work from a dedicated team, a clear vision and strategy, no fear of interaction with our audience, quick reactive fingers, and most importantly a good eye and witty sense of humor.

Updating Your Tactical Mix in The New Media Landscape

PR and marketing pros must create content with the evolving behavioral patterns of their audiences in mind. Investing in cutting-edge platforms and tools can help differentiate your brand’s message and provide actionable insights for future campaigns.

How to Effectively Communicate with Designers

Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, and how you can help avoid the disconnect.

Case Study: Marketing and PR Producing Content Together

Producing content can have its challenges at times. Producing newsworthy content for a well-established brand even more so. To create newsworthy content, Marketing and PR have to work side by side to string together singular initiatives into one impactful campaign. What does this process entail?

5 Reasons Tech Vendors Exaggerate

From overeager marketing to the need for differentiation, vendors often overstate a product's capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves.

Working with Long Form Content: Interview with Bradley H. Smith

It’s no secret that creating and using long form content is contextual – and the investment should be channel and audience specific. For the right audience, and the right outlet, long form content can return dividends. But what about when it just isn’t the right format for your audience?

The Best Days & Times to Post Email, Blogs & Social Media

According to a recent research study conducted by TrackMaven, here is a look at the 'most popular' and 'most effective' days and times to post your marketing content. As with anything, it's important that you do your own testing to figure out which days and time work best for your audience.

2015 IT Outlook Infographic: Hiring and Budgets in Demand

InformationWeek's annual 2015 IT Outlook survey finds that 74% of tech pros see a rising demand for IT inside their companies in the next year; however only 56% expect their companies to increase their budget.

How to Turn Your Data Into Stories

Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Here are tips to help brands uncover the stories within their business that connect to customers.

2015 Tech Marketing Priorities Research

The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more!

Tips for Writing Effective Marketing Copy

Marketing copy can make or break your campaign. You could have a revolutionary product but if your copy does not do it justice people will overlook it. So how can you spice up your copy and land that sale? Here are some tips to consider for your next campaign.

Infographic: 10 Industry Event Don'ts For Tech Marketers

UBM Tech polled 1000+ tech professionals to learn about their event preferences and actions. Based on their responses, we put together a list of ten things marketers should not do before, during, and after an event. Plus, one all-important marketing Do.