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The Rise Of Customer Reference Programs

Customers, customers, customers. Those three words (all the same), sum up most technology keynotes. If the CEO is not championing customers, he (or she) is hauling some customers out on stage for discussion. The customer envy doesn't end on the keynote stage. Sales wants customer references to close business. And the first question from most tech journalists -including myself - is "Do you have some customers that I can speak with about your new product?"