Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Don't Get Caught Making These Common Grammar Mistakes

No one is perfect and we can't always afford (or spare the time) for a copywriter to check all of our writing. There are some grammar mistakes I'm frequently guilty of making or rules I just plain can't remember; then there are others that make me cringe or discredit a piece of content immediately. Here are my top five.

4 Reasons Your Marketing Automation Solution Fails

Marketing automation has been touted as the silver bullet for lead generation and pipeline management. It is the panacea for elevating the CMO to a seat at the board room table. Yet there are many cases when marketing automation doesn’t deliver on the promise. Here are four reasons why.

How To: Optimize Your Tech Event Sponsorships

Sponsoring industry events can go a long way in helping to achieve your marketing goals. Our experts take a look at some of the best practices to observe in order to ensure maximum ROI across your integrated industry event activities.

The Best Days & Times to Post Email, Blogs & Social Media

According to a recent research study conducted by TrackMaven, here is a look at the 'most popular' and 'most effective' days and times to post your marketing content. As with anything, it's important that you do your own testing to figure out which days and time work best for your audience.

Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers - from the office, to events, and back.

30+ Killer Headline Hacks To Amp Up Emails, Tweets, Posts

Buffer's article about maximizing click-rates provides one of the most extensive lists of headline formulas (yes - formulas) I've seen. I won't list all of the awesome ideas the blog post shared (I encourage you to check them out as you have time), but below you'll find a few of my favorites.

Infographic: The State of Digital Marketing 2014

What's the state of digital marketing in 2014? Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.

Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year.

My Dearest Spammer

No one likes spam. I get hundreds of these emails and calls a week. From people at real companies, mind you. And trust me when I tell you that I'm not alone in thinking that this approach cripples their credibility and increasingly delegitimizes their business. What follows is a proposal for how to end this behavior (with or without the cooperation of the offending parties).

5 Deadly Sins Of Email Writing

It's the information age, and the volume of information is increasing. Changing the way you compose your emails can increase the odds that your colleagues and clients not only read them, but act on them, too. Here are five reasons recipients are skipping your messages, plus tips for changing that.

Do Weekends Have The Highest Email CTR?

Email is an invaluable asset to marketers for nurturing leads through the sales process, so it's important to figure out which factors get optimal results from your email campaigns. This week's chart shows that weekends are the best time for marketers to send email. Do you agree?

5 Best Practices For Responsive Email Blasts

The rise of mobile web users has jumpstarted the responsive design trend of 2013. With a wide variety of screen sizes to accommodate, email marketing has continued run into some delivery obstacles. Here are five best practices I've learned during the design process.

Clowns, “The Shining,” and Subject Lines

At first glance, the title might not make sense to you. But there is a commonality. Over my years in tech marketing, I’ve learned that subject lines that include “scare” tactics perform quite well when used thoughtfully.