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Don't Forget About The Introverts At Your Next Event

There seems to be a lot of talk about introverts versus extroverts. As an introvert, I enjoy reading about tools that can help make large social situations more bearable, but what can we do to help make events more bearable enjoyable for other introverts? If you're planning an event, check out Dr. Cathy Key's tips for increasing participating and engagement from introverts.

Announcing Create - A New Marketing Services Arm of UBM Tech

Today UBM Tech launches Create, a new marketing services business optimized to leverage its leading channels of paid, earned, and owned media in order to provide a complete integrated marketing experience. The name embodies the innovative marketing ideas, concepts and solutions the new organization conceives and delivers to clients. Create will operate as a boutique services arm of UBM Tech, offering a suite of services developed explicitly for today’s technology marketer.

Technology Executive Event Preferences and Dislikes

Executive events are a valuable marketing tool that can help you build relationships with new customers while deepening long-term connections with existing ones. Best practices gained from years of experience can help determine the difference between a highly successful event and one that falls short of achieving its intended results.

In this research-driven whitepaper by Events Editor in Chief Brian Gillooly, we share with you the things we’ve learned over the years, underscored by a few valuable tips that will help you drive results via high-impact customer conversations at executive events.

An Enterprise 2.0 Santa Clara Conference Update - #e2conf

I recently had the pleasure of interviewing Paige Finkelman, the new General Manager of the Enterprise 2.0 Conference, the leading event for organizations using collaborative technologies to accelerate information flow and drive revenue.

Check out the video for an inside look at the upcoming event in November.




How To Maximize Your Sponsored Events – A Post Event Case Study

Following a very successful show in September 2011, here are some post-InformationWeek 500 Conference observations about sponsor event activities that can make these events even more successful the next time around. Or to help new sponsors for next year get off on the right foot.

Have You Thought About Simulcasting?