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All of Facebook’s Ad Targeting Options

Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them?

Stunning Social Media Engagement @ GDC San Francisco

The success of our social media efforts is the result of steady, hard work from a dedicated team, a clear vision and strategy, no fear of interaction with our audience, quick reactive fingers, and most importantly a good eye and witty sense of humor.

Social Strategy: Network-Curated Ads?

Ads hand-picked by Instagram co-founder get almost three times as much action as ads people choose themselves to run on Facebook, pilot program shows.

Facebook Referral Traffic Skyrockets

Facebook drove nearly one-quarter of all Web traffic in June while other social networks experienced significant drops, says new report.

Safeguarding Brand Visibility on Social Networks

The social network companies can make (and have made) significant changes to their platforms, increasing and decreasing visibility for brands seemingly at the drop of a hat. Here are four ways brands can safeguard their online visibility and social network traction.

Facebook Organic Reach: 5 Facts For Businesses

Ever since Facebook changed its algorithm in December to determine what users see in their news feeds, businesses have complained about a sharp decline in the number of people they reach with their posts.

Facebook Audio Recognition: What To Expect

Facebook's latest mobile app feature uses your device's microphone to listen in on songs, TV, and movies. Here's what you need to know before you opt in.

Pages to Watch - Your Competitors On Facebook

Facebook announced some new changes to their business pages, one of which caught my attention as a marketer. The new Pages to Watch feature will allow you to track the performance of your competitors.

Facebook's Paper - How Shareable Is Your Marketing Content?

B2B marketers may not have always seen the best returns from advertising on Facebook, but the social media giant is unveiling a news reader app, Paper, that could be a great platform for exposing content marketing assets.

Facebook Ads Fail Marketers: Report

Facebook's emphasis on static instead of social ads is not working for marketers, who rank Facebook last in business value, says Forrester Research.

Performance of Facebook's Paid vs Unpaid Posts

This week's chart illustrates how dramatically Facebook's paid ads increase organic and viral reach. It also shows why Facebook might not be the right platform to accomplish your marketing goals.

Mobile Marketing Tips for Companies on Facebook

Millions of people interact with business pages on Facebook every day, and more than half of them are accessing these pages via a mobile device. Are you taking advantage of this trend – or are you missing out on this opportunity to fully connect with your target audience?

Infographic: The State of Multimedia Use in PR

PR News and PR Newswire surveyed 452 communications professionals about their use of multimedia in press releases and social platforms, as well as their plans for 2014. Here are the findings in a great new infographic-

What Happens Online In 60 Seconds?

What happens during the average minute online? Qmee posted the answer last week in an awesome new infographic and the results are staggering.