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Webinar Executive Summary: How Effective Is Your Content Marketing?

Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions.

How Valuable is Your Content?

Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy.

Best Practices: Digital Display Advertising

This guide serves to help tech marketers and advertisers better plan and measure the success of their display campaigns. The following insights are based on digital campaigns run on UBM Tech’s IT media sites, InformationWeek, Dark Reading and Network Computing.

6 Tips for Trade Show Press Releases

Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products, offer thought leadership from industry experts, and validate industry trends with awards. How do you craft an announcement that capitalizes on the newsworthiness of an event without being buried by it?

How To: Optimize Your Tech Event Sponsorships

Sponsoring industry events can go a long way in helping to achieve your marketing goals. Our experts take a look at some of the best practices to observe in order to ensure maximum ROI across your integrated industry event activities.

Making Your (Power)Point: A Handy SlideShare Checklist

Although SlideShare has been around for nearly ten years, marketers are only beginning to tap the true potential of this powerful lead gen tool. Similar to YouTube, the platform’s native audience is the tip of the iceberg in terms of potential views.

Writing Headlines with Impact

This post will dissect how the headline for a press release can drive readership and engagement if done correctly. This insights apply to all outbound content marketing so read ahead for a few tips to get you started writing headlines with impact.

Best Practices Executive Brief: Webinars

Webinars are the next best thing to meeting your prospects in person. Download the pdf to learn six best practices to help you keep your webinar attendees tuned in.

3 Tips For Making Infographics Informative & Creative

Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work.

Best Practices Executive Brief: Research

Original research helps you understand your customers’ business challenges, purchase plans, and perceived barriers to adoption. Download the best practices executive brief to learn how to get started on your on research, and make sense of your results!

Making Your (Power)Point: 6 Steps to Audience-Centric Storytelling

When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. In the first post of this Making Your (Power)Point series, I’ll review my six-step process to creating a presentation that truly caters to your audience.

White Paper Best Practices

UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared.

Video: How NOT To Exhibit At Tech Events

Meeting new people and potential clients face to face is one of the best forms of marketing there is. But it's up to the exhibitors to make sure a booth is a worthwhile investment. Here are some of our top do's and don't when exhibiting at a live event from UBM.

Best Practices Executive Brief: Video

Video is an obvious must-have for any content marketing strategy. But with everyone from the teen around the corner to the marketer in the next building flooding the Internet with videos, you’ve got to make your screen time count. Learn four best practices we use to help clients get it right!

How Brand Monitoring Informs the C-Suite

Now, more than ever, you have the ability to refine your brand monitoring strategies to extract the specific information internal stakeholders need to make critical business decisions. While sophisticated brand monitoring strategies may require more time and investment, the benefits far outweigh the opportunity cost.