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Content Quality Drives Search Rank & Online Visibility

According to the Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank. Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web.

9 Tips for Writing an Effective Online Headline

The headline is the first – and sometimes only — thing your audience sees before deciding to open your blog post. It needs to be worthy of being clicked on. Your headline has three goals - if it captures deeper meaning, reader interest and search value, you’re in good shape.

These nine tips will help you achieve those goals.

10 Mandates For Your Landing Pages

Marketers spend a lot of time designing their landing pages, and often think theirs is perfect, i.e. clear messaging and stunning visuals. I learned at a CM World session that every landing page has an update that can be made, it’s just the level of how egregious the error. I condensed my notes to the ten best lessons that I hope you can use as a checklist to update your future landing pages.

Key Performance Indicators to Watch

Panelists at the “Don’t Run Out of Gas! How to Fuel a Sustainable Content Marketing Strategy” session at Content Marketing World 2014 share the best ways for content marketers to determine if their efforts are successful.

About Those Shorter Titles in Google... New Useful Tool

Moz was kind enough to roll out a handy little tool that allows you to preview your titles as they would appear (approximately) in Google. Please check it out, share it with your comrades, and USE IT!

Google To Factor Security In Search Results

Google finds that testing whether websites support HTTPS, among its many ranking signals, improves the relevancy of its search results. As a consequence, any website concerned about where it ranks in search result lists -- which means most websites -- will want to implement HTTPS support if it hasn't already.

Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers - from the office, to events, and back.

30+ Killer Headline Hacks To Amp Up Emails, Tweets, Posts

Buffer's article about maximizing click-rates provides one of the most extensive lists of headline formulas (yes - formulas) I've seen. I won't list all of the awesome ideas the blog post shared (I encourage you to check them out as you have time), but below you'll find a few of my favorites.

10 Tips for Creating Wildly Successful Infographics

Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing. Here are some best practices for designing infographics that drive results.

How To: Get the Most Out of Your Trade Show Marketing Results

With substantial budget directed to trade shows – not to mention the amount of time and resources it takes to plan and manage event presence – tech marketers would be wise to integrate their pre-event, on-site and post-event strategies. Here at UBM Tech, we refer to this as your P.O.P. event strategy. So how do you, as a trade show sponsor or exhibitor, get the most out of your trade show marketing?

Speed Networking - Have You Tried It?

In an effort to provide more meaningful engagement for attendees at our shows, UBM Tech has been offering Speed Networking events. We only market this to attendees (not exhibitors), to help them establish new alliances, learn about new processes, and build relationships for a real peer-to-peer networking event. Think this might be a good next move for your event marketing strategy? Here’s how it works.

5 Best Practices For Content That Gets Results

How do you grab your prospects attention and maintain it from their first tentative inquiries all the way through their ultimate buying decision? Follow these guidelines to develop content that resonates with prospects whether they're just researching, narrowing down their options, or are justifying a purchase decision.

CIO-CMO Relationship: Plagued By Digital Pretenders

Why do CIOs have strong relationships with every other executive in the C-suite except the CMO? When you boil it down, CIOs and CMOs often don't see eye to eye because they have their backs to each other. CMOs are looking outward toward the customer while most CIOs are looking at internal business operations. It’s time they face each other or risk falling flat on the transition to digital.

Make Your Event Marketing Strategy P.O.P!

Come learn about the trends, tactics, and implementation marketing strategies you can employ to make your event marketing strategy P.O.P! UBM Tech's research roadshow will be coming to a city near you!