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Copy Quality: New Imperatives for Communicators

How does one determine whether or not a piece of content is low quality? Understanding how to build/create quality content is a mandate for all communicators creating digital content. Google offered insights into how, when building the Panda algorithm, they determined whether or not content was quality.

Safeguarding Brand Visibility on Social Networks

The social network companies can make (and have made) significant changes to their platforms, increasing and decreasing visibility for brands seemingly at the drop of a hat. Here are four ways brands can safeguard their online visibility and social network traction.

Bank Loyalty Marketing: 4 Steps for Effective Cross-Selling

Competition among financial institutions is as fierce as ever. New customers are still likely to desert you in droves — at rates as high as 50 percent within their first year. So how does a bank meet revenue goals? The simple answer is retention: Focusing your efforts on sweetening the customer relationships you already have. Here are four steps to help you reap the rewards of cross-selling and retention.

Does Your Content Resonate On Mobile?

The mobile web will only grow more pervasive – and important – in the months and years to come. If the content your organization has published isn’t mobile friendly, audiences will go find content that is, taking with them valuable opportunities for your brand to inform, engage and connect. Here’s a simple checklist to help ensure the content your brand is creating will resonate on the mobile web.

10 Tips for Developing Your Organization’s Visual Strategy

The case for using visuals in press releases, content marketing and other digital communications is clear, but for many organizations, doing this is easier said than done. According to the PR and marketing pros responding to our survey, budget isn’t the primary constraint when it comes to producing multimedia messaging. The principal challenges are time and resources.

8 Tips to Avoid Being Muted on Twitter

With Twitter’s announcement this week of the ‘mute’ feature, which will allow people to hide from their feeds tweets by Twitter accounts they follow, marketing pros have to think even harder about their Twitter strategy.

Google Changes Title Display Length in the Results

Google recently changed their search engine results pages in an attempt to further optimize for mobile devices. This is an important change that emphasizes the need to properly optimize for placement of search terms (keywords) as well as for length.

Infographic: Mastering Tech Content Marketing

Content marketing is a top priority for B2B tech marketers for good reason: IT professionals use an average of 8 types of information formats or sources for their jobs. How to keep pace?

Content Connects Peers

In late fall of 2013, UBM Tech conducted the Content Connects Research survey of nearly 250 business technology professionals to determine the types of content they rely on to make purchasing decisions. This presentation reveals our survey findings and offers a number of tips on how to differentiate your brand with materials that leverage the power of peers' influence, and, in turn, increase sales.

3 Social Analytics Mistakes: Don't Be Fooled

Your company is raking in social capital: Likes, followers, retweets, mentions, and so forth. You're flat-out killing it. But what's all that data really worth? Here are three of the most common errors brands make when sizing up their social analytics.