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Using Content To Align Your Prospect Buying, Marketing & Sales Processes

It is very easy to get caught up in our own internal company processes, language, and thinking; we live in this world every business day and are naturally influenced by colleagues and how our companies operate. As a result, we run the risk of muffling the most important voice - our customers and prospects. Fortunately, we have discovered a few simple techniques to help marketers from falling into this trap...

A Lead Is No Longer Just A Lead

Ed Grossman, President of UBM Tech discusses paid, earned and owned media. "I’m a firm believer that like a river, marketing dollars will always find the fastest path to the sea. Our desire to improve ROI is an unstoppable force that no dam can hold back – marketing spend seeks to be maximally efficient, ever pursuing the best ROI available."

5 Tips To Get Your Emails Read

Knowing that inboxes are full and billions of emails are sent each day, how do your important emails rise above the noise? Guided by a recent piece from Mashable – I wanted to share a few tips that may help increase the likelihood of your emails being read.

Gen C – Connected & Informed: Are You Ready?

You wouldn’t naturally think Hong Kong and Chicago have much in common, especially in the B2B marketing world. Ah, but the world is getting smaller, and moving faster. I experienced first-hand what was happening in China, absorbing Gen C’ers expectations and preferences, and it confirmed to me that there are more similarities than differences between these young professionals despite thousands of miles of separation.

How To Serve Marketers' Lead-Nurturing Imperative

Two short years ago, demand-generation services were driven by the marketer’s equivalent of hardware feeds and speeds: Tell us the number of leads you can produce, in what timeframe, at what cost per lead. Things have changed at warp speed.

The Best Way To Predict The Future? Invent it.

I was excited to attend the Adobe Digital Marketing Symposium in NYC yesterday. It was a great event with some great speakers and two BIG themes: Predictive Marketing and Social Analytics.

New Light Reading Mobile Consumer Report

In this new Light Reading report we take a look at the mobile usage trends of professionals in the communications industry.  The report, written by Sarah Reedy, Senior Reporter, Light Reading, provides a snapshot of how the telecom industry- inclusive of everyone from C-level execs to engineers to marketers—is embracing mobility and technologies such as Long Term Evolution (LTE), mCommerce and mobile video. 

Download the report to learn more about:

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