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Event Marketing Research: Add POP to Your Strategy

Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy.

Getting Ahead of the Curve: Pre-Event Marketing Research

You can go a long way toward ensuring the success of your presence at a technology event by doing your homework and engaging in a host of marketing activities well before the curtain rises. Here are a few tips on how to make it all work.

The 4 Skills Every Successful CMO Possesses

As marketing has been transformed by the digital revolution, so has the role of the Chief Marketing Officer. Here are four skills a CMO must employ if they want to succeed.

How NOT to Be Part of the Tech Buy

Knowing how the tech buy goes down can go a long way toward garnering new customers. As can knowing what NOT to do. Here’s a closer look at a few “don’ts.”

How The Tech Buy Goes Down…And How to Nurture It  

The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs.

Webinar Executive Summary: How The Tech Buy Goes Down

Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more!

Infographic: Getting On The IT Short List

Tips tech vendors can use to influence the purchase process. Based off “The Mind of the IT Pro: How The Tech Buy Goes Down” research report and webinar insights.

What Makes Tech Content “Right?” - 6 Tips

With the right content and the right platform, your prospects will appreciate your efforts to educate and entertain them with a good story.
So, what makes the content “right?” I'll share six tips to guide you to a better content marketing strategy.

Content Connects: The Most Effective Ways to Deliver Your Marketing Messages

We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision.

7 Epic Content Formats to Reach and Engage Tech Pros

Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails.

Webinar Executive Summary: How Effective Is Your Content Marketing?

Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions.

How Valuable is Your Content?

Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy.