The Telecom industry is growing quickly - and shaping into a key driver of the economy as equipment sales, mobile security software and cable operator revenues all continue to rise exponentially. We've sifted through the latest industry research to pull the twelve critical statistics that should be top of mind for telecom marketers.
Content may be king, but today, a picture really is worth a thousand words. In this white paper, we’ll take a look at the visual social media revolution and how it applies to tech marketing—and offer 5 tips on how your brand can boost its connection with customers by going visual.
Executive events are a valuable marketing tool that can help you build relationships with new customers while deepening long-term connections with existing ones. Best practices gained from years of experience can help determine the difference between a highly successful event and one that falls short of achieving its intended results.
In this research-driven whitepaper by Events Editor in Chief Brian Gillooly, we share with you the things we’ve learned over the years, underscored by a few valuable tips that will help you drive results via high-impact customer conversations at executive events.
2013 Technology Marketing Priorities Report Cites Demand Generation and Revenue Growth Biggest Priorities This Year
In this week’s chart, we see the shifts in technology marketing objectives from 2012 to 2013. It’s evident that Demand Generation, Increased Revenue and Branding/Awareness will continue to be the top three priorities for technology marketers, but there are notable differences in priorities from year to year.
Our newest infographic “The 4 C’s of Social Media,” based off the Social Media @Work research report, illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts.
In this week’s chart, we learn the event formats that provide the best educational experience for business technology professionals.
Matching your event content and discussion to the information needs and expertise of your audience will maximize its value to both you and your customers. Our event attendee research finds that tech decision makers put ...
Communications professionals looking to harness the combined forces of content marketing and social networking – also known as owned and earned media – are in for some good news and some bad news.
Clear trends are emerging in the analytics roles that are most needed in 2013, as well as the steps that employers and employees can take to position themselves to capitalize on the Big Data wave.
Right after the new year, I had the opportunity to sit down with a few of my UBM Tech colleagues to talk about the many industry events that we're producing this year, and how tech marketers can best leverage large-scale events to their best advantage. Our goal: To share with other event marketers the winning strategies and tactics that have worked for a countless number of UBM Tech’s event sponsors and exhibitors.
A study released last month reveals some interesting data about the use of public social media among Fortune Global 100 companies. The study shows not only a marked increase in the overall use of social media since 2010, but also growing engagement from both the customer and corporate side, as well as more focused social media presence.
In a world where “find me on LinkedIn” or “follow me on Twitter” has become as common as “nice to meet you,” it’s undeniable that social networking is redefining human interaction. Whether that’s a good thing, both personally and professionally, is less clear. But it’s one of the reasons we’ve conducted our second annual social media survey.
How do you reach out and grab your prospects attention? And how do you hold their attention from their first tentative inquiries all the way through their ultimate buying decision? In this white paper, Elliot Kass, UBM TechWeb’s Vice President of Content Marketing, outlines three steps for executing a content marketing strategy that can successfully convert nonchalant prospects into committed customers.
Providing detailed, current information that speaks to your prospects’ pain points is crucial when building the long-term relationships that lead to technology purchases. In fact, tech vendors are particularly well positioned to advise prospects on how to solve their technology problems because they can draw from their experience with dozens or hundreds of implementations (or more) across their customer base.
Marketers got a first glimpse of the new 2012 UBM TechWeb Tech Buyer Research at the InformationWeek sponsored roundtable and simulcast Lead Gen To Brand Gen: How To Change Your Game, held on April 3rd at the Rosewood Hotel at the heart of Silicon Valley and simulcasted live across North America. UBM TechWeb CMO Scott Vaughan led the discussions which covered customer buying preferences and how we, as marketers, should map to the customer purchase process to be successful. And, IBM Betty Van Baalen shares IBM Global Technology Solutions’ approach to customer engagement. Catch the full simulcast.