Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Best Practices For Promoting And Marketing Your App

There are a lot of really creative apps being produced and the app stores are flooded with new ones daily. The question on everyone's mind... if I build it, who will come? UBM Tech’s app team recently prepared a best practices check list of what works and what can be done to market apps, increase download rates, and improve user ratings.

Developers Spending More Time Developing Mobile And Cloud Apps

More than 30 percent of developers are spending more time developing mobile and cloud-based applications, according to data from a new joint study from Dr. Dobb's and Forrester Research. The Global Developer Technographics® Survey, Q3 2012 analyzes results from a survey of more than 500 platform-agnostic, programming-language-independent developers from Dr. Dobb's audience base that collectively represent the full software development community.

74% Of Organizations Have Or Will Build Custom Mobile Apps According To New InformationWeek Reports Research

InformationWeek Reports (, a service provider for peer-based IT research and analysis, announced the release of its latest research report. App Dev in the Age of Mobility encompasses analysis of results from InformationWeek’s recent Mobile Application Development Surveyand guides readers in setting a strategy for empowering employees and customers with custom applications for smartphones and tablets. Of the 350 business technology professionals responding to this poll, 25% are from organizations with 10,000 or more employees.