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Best Practices: Digital Display Advertising

This guide serves to help tech marketers and advertisers better plan and measure the success of their display campaigns. The following insights are based on digital campaigns run on UBM Tech’s IT media sites, InformationWeek, Dark Reading and Network Computing.

Google: Mobile Searches Overtaking Desktop

In an indicator that smartphones are becoming consumers' top platform when it comes to daily activities, search giant Google announced more of its searches take place on mobile devices than on computers in 10 different countries, including the US.

Stunning Social Media Engagement @ GDC San Francisco

The success of our social media efforts is the result of steady, hard work from a dedicated team, a clear vision and strategy, no fear of interaction with our audience, quick reactive fingers, and most importantly a good eye and witty sense of humor.

How Are IT Pros Using Mobile Devices For Work-Related Content?

Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing.

Should Every Brand Be On Instagram?

Fast Company made a bold statement: every brand should be on Instagram. As a PR professional I've always counseled my clients that it's not worth joining every social channel just to say you're on there. However, I'm interested to hear what your thoughts are on Instagram as well as other mobile marketing platforms.

Infographic: A New Era in Information Security

Our latest infographic shares results from the InformationWeek 2014 Strategic Security Survey. The infographic assesses the current state of security programs, where organizations are focusing their security efforts, and how IT is adapting to current threats and trends.

20% Of Apps Are Opened Only Once

Does your brand have a dedicated app? Do you think most users are engaging with it more than once after downloading? New data from Localytics finds how often consumers are actually using apps and how app engagement has changed over the past four years.

Does Your Content Resonate On Mobile?

The mobile web will only grow more pervasive – and important – in the months and years to come. If the content your organization has published isn’t mobile friendly, audiences will go find content that is, taking with them valuable opportunities for your brand to inform, engage and connect. Here’s a simple checklist to help ensure the content your brand is creating will resonate on the mobile web.

Research: How the 2014 InformationWeek Elite 100 Gain Digital Advantage

The InformationWeek Elite 100 Executive Survey offers a unique glimpse into the strategy of 100 large, leading-edge IT organizations. This year's survey results provides some deeper insights into exactly how and how much companies are embracing the big-picture tech trends of the day -- mobile, analytics, and cloud.

Infographic: The State of Digital Marketing 2014

What's the state of digital marketing in 2014? Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.

Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year.

Infographic: Mobile Security Run Amok

InformationWeek's 2013 Mobile Security Survey revealed that regardless of the dramatic increase in incidents of mobile malware, the majority of security pros still don't have a clue which devices are accessing their networks. It's time for tech marketers to answer how their mobile solutions help with policy development and security.

2014: A Year of Change for Banking -- And For Bank Systems & Technology

The industry has a lot on its plate for 2014 -- new compliance requirements, legacy systems decisions, workforce and skills issues, and an unsettled competitive environment are just some of the challenges with which bankers, solutions providers and other strategists must grapple in the coming months.

Don't See A Business Need For A Digital Strategy?

The 2014 InformationWeek Digital Business Survey reveals the reasons why small and large companies don't have a digital strategy. The most shocking result is the number of small companies that don't see a business need for a digital strategy - especially compared to the large-company respondents.