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The Best Monitoring and Measurement Tips of 2015

PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.

Writing Headlines with Impact

This post will dissect how the headline for a press release can drive readership and engagement if done correctly. This insights apply to all outbound content marketing so read ahead for a few tips to get you started writing headlines with impact.

Updating Your Tactical Mix in The New Media Landscape

PR and marketing pros must create content with the evolving behavioral patterns of their audiences in mind. Investing in cutting-edge platforms and tools can help differentiate your brand’s message and provide actionable insights for future campaigns.

The 8 Golden Rules of Writing Great Press Releases

The news release has evolved greatly over the last 20 years since the advent of the online world. These tips and guidelines are designed to help you reach the various audiences or personas that are important to your brand, from media to bloggers to the end consumer.

Case Study: Marketing and PR Producing Content Together

Producing content can have its challenges at times. Producing newsworthy content for a well-established brand even more so. To create newsworthy content, Marketing and PR have to work side by side to string together singular initiatives into one impactful campaign. What does this process entail?

Welcome To The New Create Your Next Customer

Welcome to the new Create Your Next Customer, UBM Tech’s dedicated resource for technology marketers. We've updated the look and functionality of our site to help you discover the brands, services, news, and insights that will you stay ahead of the competition.

Content Marketing—Challenges, Obstacles and Barriers, oh my!

Part One of a conversation with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey and their implications for marketers. The conversation gives some insight into the “state of the state” of content marketing at many organizations, with a particular focus on barriers to success.

Video Used For 5% or Less of Marketing Communications

More than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. Why are so many of us still on the sidelines?

Influencing Buyer 2.0: Aligning PR to the Buyers Journey

Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore.

3 Ways to Leverage Earned Media for Marketing

Earned media mentions are the golden ring for many PR programs. News coverage garners attention, fuels social amplification, builds brand credibility and as it so happens, influences buyers. Here are three ways to leverage your earned media.

Timeless Storytelling Tips For Content Marketing & PR

Organizations and companies who need publicity may get more exposure by doing a feature story rather than issuing a straight news releases. Marketers who want their content to resonate with audiences should pay heed to these tips by Fred Ferguson, the former manager of PR Newswire’s Feature News Service.

The Long Click – An Important Measure for Communicators

Digital communications are incredibly measurable. Marketers know which websites refer the highest quality traffic to their own sites, and they know which pages on their websites do better job of converting visitors into customers. Many details about the behavior of visitor behavior before, during and after a website visit can be captured. This post discusses the “long click” – a golden opportunity for PR and Marketing teams.

UBM Tech Unveils the New Bank Systems & Technology Community

Today, we launched the new Bank Systems & Technology – an interactive community for bank technology professionals to connect with peers, editors and industry experts. For our tech marketing partners, Bank Systems & Technology’s enhanced online offerings allow you to better connect with active bank technology decision makers through a variety of results-driven marketing solutions.