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All of Facebook’s Ad Targeting Options

Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them?

How Effective Is Your Display Advertising?

Last week I attended Bizo’s B2B Funnelmentals Tour, a half-day conference that covered how to use targeted display and social advertising. It quickly became apparent that there’s a great deal more that I could do to create an effective display ad campaign – that’s where the targeting comes in.