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The Best Monitoring and Measurement Tips of 2015

PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.

Writing Headlines with Impact

This post will dissect how the headline for a press release can drive readership and engagement if done correctly. This insights apply to all outbound content marketing so read ahead for a few tips to get you started writing headlines with impact.

Content Quality Drives Search Rank & Online Visibility

According to the Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank. Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web.

Copy Quality: New Imperatives for Communicators

How does one determine whether or not a piece of content is low quality? Understanding how to build/create quality content is a mandate for all communicators creating digital content. Google offered insights into how, when building the Panda algorithm, they determined whether or not content was quality.

Will Google+ Page Insights Make A Difference?

I know I’m not the only one who ignores Google+ as a marketing tool. Despite the fact that I’ve seen more tech event registrations come from Google+ than LinkedIn, and know that promoting content on the platform can raise search rankings, I haven’t even attempted to use it in a professional context. That marketing skepticism may change as Google recently made analytics data available for Google+ pages.

Google Changes Title Display Length in the Results

Google recently changed their search engine results pages in an attempt to further optimize for mobile devices. This is an important change that emphasizes the need to properly optimize for placement of search terms (keywords) as well as for length.

Trend ID Algorithms: What Communicators Need to Know

The companies that control our attention do so without any transparency. We build our understanding of ourselves and the world around us through the stories we tell, and if algorithms only reinforce certain types of stories, it reduces our understanding of ourselves and our communities.

The Effects of Hummingbird on Search and Social

What effect has Hummingbird had on search and social? Earlier this year, the Social Media Club NYC hosted an event that assessed the impact the new algorithm has had for internet users users and brands. One of the topics covered: What is the future of Hummingbird for users and marketers?

3 Social Analytics Mistakes: Don't Be Fooled

Your company is raking in social capital: Likes, followers, retweets, mentions, and so forth. You're flat-out killing it. But what's all that data really worth? Here are three of the most common errors brands make when sizing up their social analytics.

2014 Digital Marketing Priorities Report

The 2014 Digital Marketing Priorities Survey was commissioned by Create Your Next Customer and executed by IT Marketing World to identify trends and best practices for today’s digital technology marketers.

Strategic PR Can Lead to Strong SEO

There’s no SEO bag of tricks any longer. Major search engines like Google and Bing are not favoring content that is keyword stuffed or optimized with hidden text. Strategic branding and influencer engagement will pay off in the long run with quality links and social sharing that send strong signals to the search engines.