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You’ve Created Great Content, Now What?

During the Intelligent Content Conference, SVP of PulsePoint Andrew Stark discussed how to take great content past creation and into distribution and ROI.

Infographic: The State of DevOps in 2017

Is DevOps helping organizations reduce costs and time-to-market for software releases? Find out in this InformationWeek and Interop ITX infographic.

Best Practices For Lead Nurturing

Don’t fall into the common trap of treating lead nurturing as sending a series of emails. It’s much more that that. It's an ongoing conversation between you and the prospective buyer.

Customer Acquisition Is So 90’s

It’s about 6.7 to 7 times cheaper to keep a customer than it is to get a new one and yet we’re still chasing new customers.

2017 State Of The Game Industry Results

The Game Developers Conference polled more than 4,500 game developers to provide a snapshot of the games industry and illustrate industry trends ahead of GDC 2017.

All of Facebook’s Ad Targeting Options

Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them?

Marketing Can Connect the Dots with IoT

Many marketers feel bewildered in the current IoT landscape. Consider the following tips to align data and analytics tools with the IoT devices.

IT Spending Expected To Pick Up In 2017

Many IT leaders didn't have high hopes their budgets would grow in 2016. But as they look ahead to 2017, optimism has taken hold!