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How We Should Be Measuring Marketing Effectiveness - But Aren't

I attended ITSMA’s Annual Marketing Conference earlier this month and one message came through loud and clear: Despite the plethora of technology platforms, measuring marketing effectiveness is a difficult task and wrought with danger if you don’t do it accurately.

12 Best Practices For Contributed Content

We work with many vendors to create content that gets read and shared on InformationWeek, Network Computing and Dark Reading. Here are some of the best practices we use to help our partners produce content that works seamlessly within our own editorial.

Lessons From CEB's Sales and Marketing Summit

I approached each track with the mindset of “What’s one thing that I didn’t know?” and “What’s one thing I can implement when I get back to my desk?” I’ve tried to encapsulate the takeaways and the “one thing” we can all leverage in our day-to-day professional lives here. Plus some anecdotes of what Not to do...

IT Teams Of The Future: Roles & Responsibilities

IT pros are tasked with helping their organizations make the transitions to new technology and must be able to learn and adapt on the fly. With all this change comes new job roles and responsibilities. In fact, some IT positions are going way of the dodo bird. It’s paramount that IT pros always look ahead. So what does the IT team of the future look like?

9 Audience Segments You Need to Consider for Content Marketing Success

When it comes to any kind of communications, your organization’s target audience is the beginning and end of it all. Your Alpha and Omega. However, when’s the last time you thought about who your audience really is? Take the time to revisit how you define your target audiences. This primer can get you started.

Webinar Executive Summary: How The Tech Buy Goes Down

Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more!

Leverage Your Intent Data To Drive Sales

Learn what intent data is, and how you can more efficiently and effectively fill your funnel with well qualified leads by reading and taking action on intent data.

2015 Strategic Security Survey

15% of the 435 respondents to our InformationWeek/Dark Reading 2015 Strategic Security Survey suffered a targeted breach or compromise. Learn about the high costs of these breaches in the full report.

UBM Tech Names New Editors of InformationWeek Alethea Yip and Jessica Davis

The InformationWeek team is thrilled to welcome two new members who bring extensive knowledge of the enterprise tech industry. They are experts in b2b tech media, and are adept at creating web content that engages and informs our readers. They're joining our top-notch team of experienced editors who interact daily with our community of IT professionals.

Welcome to Interop 2.0

Welcome to Interop 2.0 – reimagined around the future of the network and the people who run it. Read on to hear about what's new for Interop Las Vegas 2016!

2016 InformationWeek Elite 100: Call for Nominations Open

InformationWeek has opened applications for the 2016 InformationWeek Elite 100, a ranking of most innovative users of business technology in the United States. Winners will be announced at the 2016 InformationWeek Elite 100 Conference, a two-day executive level event taking place May 2-3, 2016 at the Four Seasons Hotel in Las Vegas.

Infographic: Getting On The IT Short List

Tips tech vendors can use to influence the purchase process. Based off “The Mind of the IT Pro: How The Tech Buy Goes Down” research report and webinar insights.

The Best Time to Send Your Trade Show Press Release

When a trade show approaches, the volume of press releases — without fail — skyrockets the day before the show and crashes back down as the event nears its end. The following four tips will help you find a time that will ensure your press release skips the long lines and stands out from the crowd.

How to Host a Successful Twitter Chat

I did a significant amount of research prior to my first Twitter chat for UBM Tech. Here are my Twitter chat pro-tips so you don’t have to rely on luck for success.