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What Makes Tech Content “Right?” - 6 Tips

With the right content and the right platform, your prospects will appreciate your efforts to educate and entertain them with a good story.
So, what makes the content “right?” I'll share six tips to guide you to a better content marketing strategy.

How To Increase Your Event Sponsorship's ROI With Post-Event Nurturing

From a marketing standpoint, it can be frustrating (and a waste of money!) to see new leads from an event aging on the shelf. But solving the problem is actually easy! Read on to learn how to build a marketing communications strategy that will make the ROI of your next event skyrocket.

Don't Get Caught Making These Common Grammar Mistakes

No one is perfect and we can't always afford (or spare the time) for a copywriter to check all of our writing. There are some grammar mistakes I'm frequently guilty of making or rules I just plain can't remember; then there are others that make me cringe or discredit a piece of content immediately. Here are my top five.

Modern Storytelling: Interactive Infographics

When you think about your content marketing strategy, you should be sure to make infographics a key part of the mix for educating prospects in a visually pleasing manner. Infographics are growing in popularity as marketers look to create content that is easy to consume and share.

How to Reach Audiences Beyond Your Owned Channels

Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of.

Live Journalism - As Opposed To What?

The New York Times has dubbed a new term: live journalism. Live journalism is editors moderating panels at conferences, interviewing executives on stage and steering the conversation to provocative and relevant issues. What took them so long to discover this?

Refresh Your Marketing Strategy With Us At ITSMA

We believe that it’s never too late to refresh your marketing strategy. Meet with our experts at ITSMA's annual marketing conference on how you can address your marketing challenges and be more effective with your content marketing.

Content Connects: The Most Effective Ways to Deliver Your Marketing Messages

We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision.

Using Analogies in Your Content Marketing is Like…

Our understanding of analogies develops in early childhood. They help us build upon what we already know by offering a bridge to the next new idea. For marketers and other storytellers who may feel stuck on a particular piece of content, they are an incredibly useful tool.

Black Hat USA 2015 Wraps Up Record-Breaking Week in Las Vegas

In its 18th year, the event welcomed more than 11,000 of the most security-savvy professionals across the InfoSec spectrum – spanning academia, world-class researchers, and leaders in the public and private sectors. Boasting more than 110 innovative research-based Briefings presented by more than 190 researchers and speakers, as well as 70 in-depth Trainings, attendees of Black Hat USA 2015 experienced the most intensive schedule to date.

4 Reasons Your Marketing Automation Solution Fails

Marketing automation has been touted as the silver bullet for lead generation and pipeline management. It is the panacea for elevating the CMO to a seat at the board room table. Yet there are many cases when marketing automation doesn’t deliver on the promise. Here are four reasons why.

Infographic: Black Hat 2015 Attendee Survey

This infographic provides highlights from Black Hat's attendee survey - covering top concerns, most time-consuming tasks, budget trends, and the fear of the Internet of Things. 460 top-level security experts were surveyed, including leading ethical hackers, IT security management, and technology developers.