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High-Value Content Key Driver of Demand Gen – Why is it so Hard

After thousands of engagements with marketers and serving millions of IT decision makers, we know there is no one silver bullet that assures your demand generation program is a success.   What continues to be true – and even more so today – is that delivering high value content remains the #1 expectation of IT decision makers and why audiences register and download.

Social Media Revolution ... Indeed!


Tech Marketers:  Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore.  Based on the book Socialnomics by Erik Qualman.  I loved it.  Check it out - its only 4:25 minutes!

eMarketer Predicts 10.8% Increase in Internet Ad Spending

In a article published today, eMarketer revised its US Internet ad spend numbers predicting it will be up 10.8 percent from 2009 with total spend hitting 25.1 billion.  The medium with the highest growth rate is video, followed by search and banner ads.  Full article with charts available here.

Losing and Learning from the Best: CK Prahalad

The world's top business thinker, CK Prahalad passed away in April.  It's almost impossible to comprehend the impact he has made to business thinking.  He is the father of 'core competence.'  Yes, he coined the term.  He also coined 'strategic intent,' 'white space' and 'the bottom of the pyramid.'  He twice ranked as the world's #1 business thinker. 

InformationWeek Analytics and Interop Announce 'Best of Interop' 2010 Award Winners in Nine Key Technology Categories

Arista Networks is Named 2010 Best of Interop Grand Prize Winner

InformationWeek Analytics, the leading service for peer-based IT research and analysis, and Interop, the leading global business technology event series, today named Arista Networks as the Grand Prize Winner of the 2010 Best of Interop Awards following the keynote presentations at Interop Las Vegas 2010. 

CMO Spotlight :: Kendall Collins, Chief Marketing Officer for

Kendall Collins is Chief Marketing Officer (CMO) of, a company that delivers enterprise cloud computing solutions focused on customer relationship management, sales, and services for more than 73,000 customers.  Kendall has spent the past 15 years focused on software marketing and product development working with business customers and organizations to drive more value from their technology investments.  The team  recently asked Kendall to share his i

Demand Generation in Vertical Markets

Adobe's goal was to reach technology decision makers in government agencies.  By partnering with InformationWeek Government, Adobe was able to provide high value, third party content a

Engaging a Global Developer Audience

Intel worked with Dr. Dobb's to develop a plan to engage the global development community utilizing high value content.  By aligning with trusted Dr.

InformationWeek Analytics: 2010 Enterprise Applications Survey

This year’s InformationWeek Analytics/Intelligent Enterprise 2010 Enterprise Applications Survey finds that many enterprises aren’t happy with conventional enterprise applications. But the alternatives aren’t wowing them either.

InformationWeek Editor Day - Boston in June

InformationWeek has always taken great pride in its industry knowledge, formed through the deep relationships it maintains with its readers and our industry’s technology providers. To that end we began conducting a series of editors days in 2010.