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Marketer Spotlight :: Erin Cresta, Director of Americas' Campaigns for HP Software

Erin Cresta, Director of Americas’ Campaigns, leads a team of marketing professionals focused on engaging and activating HP Software’s community of prospects and customers. Erin and her colleagues have focused on creating demand for HP products and solutions utilizing lead generation programs, while building their brand via relationship marketing. Not an easy task and one that takes constant tuning. We recently spoke with Erin to get her insights and tap into her experience.

2010 Best of Interop Finalists Announced

San Francisco, CA – April 12, 2010 – InformationWeek Analytics, the leading service for peer-based IT research and analysis, and Interop, the leading global business technology event series, today announced the finalists for Best of Interop Las Vegas 2010.

 Best of Interop Award winners will be announced on Wednesday, April 28 during Interop Las Vegas at the Mandalay Bay Convention Center.

Where the Enterprise Communications Market Is Today

For the 20 years it's been in existence, the leading event in enterprise communications has identified itself solidly with the medium of Voice - first with the designation, "PBX," a technology exclusive to voice; and then with the name "VoiceCon." And yet through most of this time, VoiceCon and its predecessor events have addressed technologies related to data and video communications, in synchronous and asynchronous, real-time and non-real-time form, as appropriate to the needs of our audien

Marketer Spotlight :: Marie Hattar, Vice President of Marketing, Borderless Networks for Cisco

Marie Hattar is the Vice President of Marketing, Borderless Networks for Cisco (http://www.cisco.com) and is responsible for setting and developing a strategic vision for products and services that span switching, routing, mobility, security, and application acceleration. Marie and her team have recently executed a number of global launch programs working with their colleagues around the world to leverage a central message around Borderless Networks.

Beers with Sales: Wingman Buys

My very first post was "Hey Marketing, Be Sales Wingman." It focused on relationship that needs to exist between sales and marketing for organizations to truly thrive. As it happened, I had just finished that article and was interviewing for the head of marketing position at Equilar.

Social Media, Part Deux

Do you tweet while sitting on the train? Do you update your Facebook status while you’re grabbing a cup of coffee?  More than likely, the answer is not only yes – but the person you’re sitting next to on the train or on line at the coffee house is doing the same thing. 

Do CIOs Still Matter?

Here in 2010, CIOs and other IT leaders are facing a new set of responsibilities and expectations that are dramatically different than their traditional priorities. There's a much greater focus on business strategy, business outcomes, business processes, customer engagements, customer intimacy, revenue growth, social media, and transformation.

Listen. Your Audience is Trying to Tell You Something.

The irony of this era in marketing is that we have more tools, that connect us with our audiences in more ways than ever, yielding more data than we’ve ever had, yet we still struggle to really understand them. The extraordinary power of digital media and the Internet has provided a host of new tools and platforms for reaching and engaging audiences and in turn generates a massive volume of data and metrics.