Erin Cresta, Director of Americas’ Campaigns, leads a team of marketing professionals focused on engaging and activating HP Software’s community of prospects and customers. Erin and her colleagues have focused on creating demand for HP products and solutions utilizing lead generation programs, while building their brand via relationship marketing. Not an easy task and one that takes constant tuning. We recently spoke with Erin to get her insights and tap into her experience.
Create Your Next Customer is part of the Informa Tech Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.