Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Listen. Your Audience is Trying to Tell You Something.

The irony of this era in marketing is that we have more tools, that connect us with our audiences in more ways than ever, yielding more data than we’ve ever had, yet we still struggle to really understand them. The extraordinary power of digital media and the Internet has provided a host of new tools and platforms for reaching and engaging audiences and in turn generates a massive volume of data and metrics.

Letter from CMO: Get Me a Social Media Strategy!

Dear Marketing/Media Director,

I can’t help but notice all of the buzz on social media in the market. I’m getting a lot of pressure from our CEO, colleagues and peers to define our social media strategy. Why haven’t you delivered this yet?

I Am Now A “Gamer” or At least in the Game World

I have always been envious of the types of marketing and audience community that happens in the Game world.   Now, I get to be part of it or at least learn from my new colleagues.

UBM acquires Game Advertising Online for $1m

Diversifies UBM TechWeb's game industry platform

23 February

United Business Media Limited today announces that it has acquired Game Advertising Online (GAO) ( from private ownership on behalf of UBM TechWeb for an initial cash consideration of $1m, with a further performance-related consideration of up to $7m.

UBM appoints Philip Chapnick as Group Chief Representative for UBM in China

UBM Think Services and Techweb divisions merged to create UBM Techweb

12 February

United Business Media Limited today announces that UBM Think Services CEO Philip Chapnick has been appointed to the newly-created position of Group Chief Representative for UBM in China, reporting directly to UBM's Chief Executive Officer, David Levin. This appointment reflects the importance of the Chinese market in UBM's global growth strategy.

25 Things Email Marketers Don't Seem to Know -- But Should

Have you ever indulged in the Facebook game "25 Things You Don't Know About Me"?  If not, I'd recommend giving it a try one rainy day.  It's a fun waste of time.

Kara Trivunovic, senior director of strategic services for StrongMail Systems, decided to try it out replacing "email" for "me". She had some good points I think I might post on my wall.  Hopefully, they'll remind me what to do/not do the next time I'm constructing an email campaign.

InformationWeek Global CIO Monthly Chat - Security

Evaluating The Threat :: Security Market Perspective for Tech Marketers

View On-demand

InformationWeek Global CIO's Bob Evans with editor-in-chief Rob Preston and Dark Reading editor Tim Wilson will discuss current developments and trends in data breaches and leaks, as well as the sources of these compromises.

Digital Marketing Outlook

The Society of Digital Agencies (SoDA) recently released its 2010 Digital Outlook study of a thousand execs from major brands, agencies, and other digital practitioners.  As one would expect, the study reveals that the future of digital marketing is looking good.  After all, in 2009, even as the global economy slumped, digital marketing continued to take off. 

10 Free Online Sales Tools for 2010

This is a great blog post on BNET that outlines the top 10 free tools for sales & marketing that can make a huge impact on your business if you do not have a full scale solution. 

Not only does the blog post review each tool, but they also offer the downside and why it is free. 

Outlook 2010::Find out what companies will be spending on IT this year.

Download the results of InformationWeek Analytics’ Outlook 2010 survey.  Learn what 360 business
technology pros said about their plans for the year ahead.  There are some signs that IT spending will at least level off and that customer-facing and sales-supporting projects will be on the rise.

[download id=9766/]



CMO Spotlight:: Paul Dunay, Global Managing Director of Services and Social Marketing for Avaya

We are starting a new feature called CMO Spotlight; interviews with the top technology marketers. These features will give you insight into their big initiatives, dig into areas of expertise and identify new trends going on with tech marketers.

Our first interview is with Paul Dunay an award-winning marketer with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.