Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Podcast: Content Syndication

Ryan Malone, a white paper expert from Smart Bug Media, interviewed John Siefert, SVP of TechWeb on conent syndication.  The  interview with John focuses on the benefits of white paper syndication for lead generation and how marketers can build robust marketing programs

 around a just single white paper or with a group of well-written white papers wrapped in a “resource center.”  Listen Here