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In the Race for Audience Attention, a Well-Oiled Content Engine Drives Results

PR Newswire and UBM Tech Create proudly co-sponsor Content Marketing World 2014

NEW YORK, Aug. 28, 2014 /PRNewswire/ -- For brand communications to be effective, the content must achieve all of the following:

  • Address the specific challenges of buyer personas
  • Inform each stage of the buyer's journey
  • Be available in the formats and channels that the audience prefers

From a single tweet to infographics and videos, the content your organization produces is ultimately the fuel for the content marketing engine. To help marketers accelerate their content marketing strategies, PR Newswire and UBM Tech are combining their creative horsepower at Content Marketing World 2014 inCleveland, September 8-11.

Different content types serve different communications goals. Combining content audit, creation, and distribution, PR Newswire and UBM Tech Create are helping brands develop content that aligns to business goals. To learn more, visit us at Booth #11 or click here:

Join the social conversation at #CMWorld

What role does content play in your marketing engine? Complete the sentence "Content drives ____." via Twitter or Facebook using the hashtags #contentdrives #CMWorld. Responses will be collected and shared at Content Marketing World.

Building a sustainable content strategy

PR Newswire's Senior Vice President of Marketing, Ken Wincko, will be joining Altimeter Group's Industry Analyst, Rebecca Lieb, and Dell Inc.'s Managing Editor of, Nicole Smith, for a panel discussion titled, DON'T RUN OUT OF GAS!! How to Fuel a Sustainable Content Marketing Strategy, on Tuesday, September 9.

Save $100 on event registration

PR Newswire and UBM Tech Create are offering members a special discount of $100 off the total cost of registration with promo code: UBM.

content marketing, Create, press release, News Releases