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Reaching Mobile Decision Makers

Keeping pace with the way business technology professional’s work, Sybase engaged in a mobile marketing program with TechWeb in order to reach these always-connected decision makers.

IWmobileScreenshot_Sybase

Sybase messaging was embedded within the InformationWeek mobile site's content with one graphic ad and two text ads. By providing messaging where the target audience is activley engaged, Sybase readily surpassed their audience goal, experiencing an above average click through rate.

Tags:
MOBILE ADVERTISING, NEW MARKETING IDEAS, ONLINE ADVERTISING, Big Ideas